Luxury Hotel-Branded Residences: A New Era of Living

Discover how luxury hotel-branded residences are redefining opulent living, with a 230% growth in the sector over the past decade.

In an era where architectural innovation meets unparalleled luxury hotel-branded residences are not merely elevating the standards of living; they are redefining them. According to a comprehensive analysis by Savills, the sector dedicated to hotel-branded residences has experienced a staggering growth of 230% over the past decade. One must ponder, who wouldn’t yearn to inhabit the lavish confines of a five-star establishment? Let us delve into the offerings of some of the preeminent brands in this burgeoning market.

Rosewood Hotel Group

- Hotels: 33 operational, with 26 in the pipeline.  

- Residences: Currently, three branded apartments are available for short-term leases, alongside two in development; additionally, ten residences for whole ownership are underway.  

- Upcoming Residences: Rosewood has recently announced several highly anticipated projects, notably the Rosewood Residences Beverly Hills—marking the brand's inaugural foray into Los Angeles—set to debut later this year. Furthermore, the Rosewood Residences Kamala in Phuket is poised to offer an exclusive sanctuary within a gated enclave, featuring 14 opulent villas. The newly erected Rosewood Residences Miami Beach, an architectural marvel comprising 17 stories, is expected to enhance the skyline adjacent to the Rosewood-managed hotel, The Raleigh, upon its completion in 2025.  

- Sales Milestone: In a remarkable display of market vitality, Rosewood Residences reported a 135% increase in sales year-over-year in 2023, culminating in total sales of $434 million, with an average selling price per unit reaching an impressive $9.4 million.

Auberge Resorts Collection

- Hotels: 27 operational, with 14 in development.  

- Residences: Eight projects currently available, with five more in the works.  

- Upcoming Residences: Among the Auberge Resorts Collection’s eagerly awaited residential ventures are the sophisticated retreats such as Stanly Ranch in Napa, California; Susurros del Corazón in Punta de Mita, Mexico; and The Dunlin in Kiawah River, South Carolina.  

- Sales Milestone: The Knox Residences have set a new benchmark for luxury living in Dallas, with prices commencing at $4.5 million, and numerous units achieving sales in the eight-figure range—a record for condominium transactions in the Dallas market.

Mandarin Oriental Hotel Group

- Hotels: 38 operational, with 29 in development.  

- Residences: 11 projects currently open, with an additional 15 in the pipeline.  

- Upcoming Residences: The Mandarin Oriental Residences in Madrid is slated for a first-quarter 2025 opening, featuring 30 exquisite units spread across seven floors. This marks the brand's inaugural venture in Madrid and the city’s first stand-alone branded residence.  

- Sales Milestone: The Mandarin Oriental Residences in Barcelona, the brand's first independent residential project in the city, recently witnessed a penthouse sale exceeding $40 million, establishing a new pinnacle for the brand.

Aman

- Hotels: 38 operational, with 29 in development.  

- Residences: 11 projects currently open, with 15 in development.  

- Upcoming Residences: Anticipated openings include Aman Beverly Hills (2027), Aman Miami Beach (2026; already sold out), Aman Nai Lert Bangkok (2024), and Aman Niseko (2027)—each promising a sublime fusion of refined living and exceptional amenities.  

- Sales Milestone: In 2022, a penthouse on the 20th floor of Aman New York was sold for an astonishing $74.34 million, underscoring the brand's appeal among affluent buyers.

Montage Hotels & Resorts and Pendry Hotels & Resorts

- Hotels:  Montage boasts seven operational hotels with two under development; Pendry has eight open and four in the works.  

- Residences: Montage has seven residences available and two in development; Pendry offers two residences open and four under development.  

- Upcoming Residences: The Residences at Montage Cay, a pristine private island retreat featuring luxurious accommodations and upscale amenities, is set to debut in The Abacos, Bahamas, in 2025. Additionally, Montage Residences Punta Mita, located on Mexico’s Punta Mita peninsula, will offer a tranquil oasis with lavish residences boasting panoramic vistas.  

- Sales Milestone: In 2022, Montage Residences and Pendry Residences collectively announced an impressive $1.1 billion in branded residential sales.

In conclusion, the luxury hotel-branded residences sector is not merely a trend; it is a transformative movement that encapsulates the essence of modern opulence. As these esteemed brands continue to innovate and expand, the allure of residing in a hotel-like environment becomes increasingly irresistible, promising a lifestyle that is as extravagant as it is exclusive.